Privacy Policy

Last Updated: 2026

Heart Support Group ("we," "us," "our," or "Company") operates heartsupportgroup.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.

Information We Collect

We collect information in the following ways:

• Personal Data: Name, email address, phone number, and other contact details you voluntarily provide when signing up or contacting us.
• Technical Data: IP address, browser type, device information, and operating system when you access our website.
• Cookies: We use cookies and similar tracking technologies to monitor website activity and store user preferences (see Cookie Policy below).
• Usage Data: Pages visited, time spent on pages, links clicked, and referral sources to understand how you interact with our site.

How We Use Information

We use collected information for the following purposes:

• Conducting analytics to measure website performance and user engagement.
• Tracking affiliate referrals to Betfred and other gambling partners for commission purposes.
• Improving website functionality, content, and user experience.
• Communicating with you regarding updates, newsletters, or promotional content (with your consent).
• Detecting and preventing fraud, abuse, and security incidents.
• Complying with legal obligations and regulatory requirements.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Necessary for website functionality and security.
• Analytics Cookies: Track website performance and user behaviour to improve our services.
• Affiliate/Tracking Cookies: Monitor referrals to Betfred and other affiliate partners to track commission-eligible activity.
• Marketing Cookies: Used for targeted advertising and remarketing purposes (where permitted).

Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking certain cookies may affect website functionality. You may also opt out of analytics tracking through industry opt-out mechanisms.

Third-Party Links

Our website contains links to third-party websites, including Betfred and other gambling operators and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services. Your use of linked sites is governed by their respective privacy policies, not this document.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data ("right to be forgotten") under certain circumstances.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a portable format for transfer to another organisation.
• Right to Object: Object to processing of your data for marketing or profiling purposes.
• Right to Lodge a Complaint: File a complaint with the UK Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Contact information is retained for the duration of our business relationship plus a reasonable period for legal compliance.
• Analytics data is retained for up to 12 months.
• Affiliate tracking data is retained in accordance with our partner agreements and tax/legal obligations.
• Cookies are retained as per their expiration dates (typically 6-24 months).

You may request deletion of your data at any time by contacting us.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: privacy@heartsupportgroup.co.uk
Website: heartsupportgroup.co.uk

We will respond to your request within 30 days or as required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.